Marketing Services - Aptus Marketing & Development

Website Design & Development

An organization’s website should be the hub of their marketing mix. All marketing pieces from print ads to direct mail give a web address for more information. This creates a 24/7 marketing tool for businesses and organizations, allowing prospects to gather more information when it is convenient for them.

Our first step in the development process of a website is strategic planning – what do we hope to accomplish with the website. This determines the nature of the website whether it is to provide information, engage the visitor, include customer service features, or ecommerce. Then, all content is written for the site; with search engine optimization in mind. From there, the client branding is used in graphic design to develop the look and feel of the website.

The content and functions (dynamic content) are then developed into the website. As the pages are being coded, the ever-important search engine optimization remains a focus. Prior to launch, draft websites are tested in multiple browsers for compatibility. And analytics are installed for Success Measurement.

veterinarian website — Veterinarian Website

Search Engine Optimization

It is no secret that good search engine rankings are mission critical! When developing websites for our clients, we include search engine keywords in the website code. But the mission for high search engine rankings does not stop there!

Search engine optimization should be used in all forms of online content starting with website content. Other online content that should use search engine keywords include social media posts, blog posts, in-bound links, and press releases.

Aside from determining the best search engine keywords and applying them as frequently as possible, we also run search engine ranking reports on client websites. These reports tell us what is working and what search engine tactics need improvement.

Social Media Marketing

Before a social media plan is put in place, it is recommended that clients have a website in place. Aptus Marketing and Development evaluates the type of content, through brainstorming and competitor analysis, which an organization should use in social media marketing. A social media plan is then developed using appropriate social media outlets.

In developing the social media plan, we author content that uses search engine optimized keywords. The plan is then implemented. A majority of all content includes a link back to the organization’s website driving traffic and converting prospects to leads.

Email Marketing

Are you using email marketing? Reaching prospects and clients for a fraction of the price of traditional mail. While response rates are lower on email marketing campaigns, if an organization has a large enough list, they can utilize email marketing over direct mail.

Or, even better, you can create a cross-channel campaign using email marketing and direct mail marketing making a larger impact to your prospects, leads, and clients.

Email marketing starts with a list. Here at Aptus Marketing and Development, we encourage organic email lists – that is to say, we discourage purchasing an email list. An organization can place an email subscription sign up form in various places from your website homepage and Facebook to a trade show drawing and at the front counter of your business.

Next, a message or offer is crafted. This message must be compelling for the recipient to take action. Surrounding the message, items like the subject line, who the email comes from, and overall branding with professional design count.

Mass email management and distribution systems now offer analytics to help an organization determine the success, or failure, of an email marketing campaign.