Social Media Institution and Management

Before a social media plan is put in place, it is recommended that clients have a website (LINK) in place. Aptus Marketing and Development evaluates the type of content, through brainstorming and competitor analysis, which an organization should use in social media marketing. A social media plan is then developed using appropriate social media outlets.

In developing the social media plan, we author content that uses search engine optimized keywords. The plan is then implemented. A majority of all content includes a link back to the organization’s website driving traffic and converting prospects to leads.

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