5 Crucial Website Best Practices for Higher Conversions

A website for your business doesn’t guarantee that customers are going to like it—or spend their cash when they visit.

If your website is poor, you can’t expect visitors to put their faith in you. Your site is your image, your image is your reputation, and your reputation is everything.

That’s why it’s important to build your website with conversions in mind. Your website needs to be built to sell—and you need to know how.

Here are 5 website best practices you can implement when you’re designing a site for higher conversions.

Ensure Quick Loading Times

How fast does your site load? A slow website means you’re losing potential customers. More than half of all mobile users click off a website if it takes more than 3 seconds to load.

If you’re using WordPress, reduce your site load by removing any unnecessary plugins and developing a lightweight theme. Check out your web host and see if you need to move your site to another provider.

If it’s not your host, it might be your content. Images, videos and some parts of your code should be hosted on a faster content delivery network (CDN) to reduce loading speeds further.

Write Persuasive Content

No content? Or just plain old poor content? Then you’ve not got a website worth visiting.

Without good copy, your business doesn’t stand a chance of converting new visitors into customers. That’s why Google suggests that the most important thing your site needs is high-quality content.

Information should be tailored to your audience and your niche. Good content that offers something useful won’t just sell well. It’ll help your site rank well on Google, offering an organic way to bring in new customers.

Your content should be detailed, unique, and well-written. Don’t forget to include useful videos and images to support your written text, too.

Make It Easy to Navigate

If your users can’t navigate your site easily, they won’t stick around. One of the most important web design best practices to consider is simple, easy navigation.

Have a navigation bar at the header of your site page, but don’t go overboard with options. Categorize your site into areas.

If you’ve got a lot of content then include a search bar for users. A quick “back-to-the-top” button should be displayed in the bottom corner of your site to allow users to return to the top of a page.

Use a Responsive Design for All Devices

The best web designers know that they can’t build websites that are only built for desktop PCs. That’s why you need to design your site using responsive web design.

With a responsive design, you’ve got one website that loads on any type of device or screen size. Smaller screens like a smartphone will show a smaller layout, while bigger devices like laptops will be bigger.

You’re offering the same content on one website, while providing a streamlined experience for everyone, no matter what device they use.

Build an Email Marketing List

New businesses need new customers, but what if you could convert past customers? Start an email marketing list and include signups across your website.

This can help you promote offers and deals to tempt previous customers back to your business. It can also help you build your site profile. If you’ve got new content you want to share, you can share it with your email list first.

Here are 6 simple tips to help you boost your email marketing efforts this year.

Adopt These Website Best Practices

It doesn’t matter whether you’ve got the most incredible product or service in the world. If you don’t include some of these website best practices, you’re probably losing money.

Keep your design simple, quick, and responsive. Don’t forget good content, and use a marketing list to turn one-shot visitors into repeat customers.

Still unsure whether you’re getting the best conversions out of your website? Get in touch and we’ll discuss what we can do to improve your business marketing strategy.