Social media has become incredibly important to our contemporary culture. Whether you’re an influencer, a small business, or a social media manager, looking ahead into the trends of the new year is a must.
Keep reading for our guide on the top 2020 social media trends you should know about.
2020 Social Media Trends: Our Top 4
Some things stay the same, but most change in the fast-paced world of social media. Here’s our list of the main things to be on the lookout for.
1) Video Content: It’s Everything
If you haven’t already, it’s a good idea to start integrating video content onto your platform now. With platforms like TikTok and Youtube, video content is more important than ever. This engaging media form can be implemented onto your Instagram or Facebook through stories, live video, as well as IGTV. Figure out what kind of video content would best engage your audience, and try it out. You may be shocked at the high results and interactions.
2) Influencer Marketing: Not Going Anywhere
Influencer marketing has blown up in the last few years, with influencers helping to sell products for the big guys, from Amazon to Target. If you’re an influencer, don’t worry, you will still be in high demand in 2020. If you’re a small business or a social media manager, consider using an influencer to sell your product.
When looking for the right influencer for you, consider your brand. Does this influencer seem like your customer? If so, make sure they have a high level of interaction on their posts and a large audience. Influencers can help market your product to people outside of your companies current audience.
Teaming with an influencer is great for driving online traffic. Consider giving the influencer you’re working with a discount code to share with your customer, this can give their audience an incentive to purchase from your site and make the sale traceable to a particular initiative.
Another plus to advertising with influencers is that they are generally much cheaper than the ads you can launch with Instagram and Facebook while generating much more authentic followers.
3) Cracking down in 2020: More Privacy on Social Platforms
Privacy issues such as data security have risen this past year, especially with Facebook. This issue caused tons of people to leave the platform, in fear that their data was in unsafe hands. Aware of this issue, platforms are tightening up to make sure users feel safe on their sites. Look our for regulations and restrictions in 2020 as social media platforms change their security and privacy norms.
4) Still Selling: Social Media Commerce Still Rules
As you’ve probably noticed, brands use social media platforms to sell their products to consumers. This isn’t going anywhere, which is great for the companies selling products but can be irritating to users who don’t want to use these social platforms just to be advertised to.
If you have an E-Commerce, consider setting up a Facebook and Instagram store that is linked to your site. This can help users easily access your store and purchase your products.
Keep up with Social Media Trends to Stay Successful
Whether you like it or not, social media is here to stay, and marketing on it is more important than ever.
Keep these 2020 social media trends in mind this next year, and for more tips on marketing, visit our blog.
