It’s no secret that the Internet is one of the most powerful tools that entrepreneurs can take advantage of. In particular, email marketing is a tactic that most businesses should utilize.
But, not everyone knows how to go about it, or the benefits it provides. Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about small business email marketing.
Know Your Audience
Before you can properly communicate with your audience, you’ll need to properly define who you’re speaking to. A major attribute of effective email marketing is a feeling of personalization in the email you’re sending.
For example, let’s assume you own a company that sells athletic apparel for men and women. You’ll likely benefit from changing your message’s tone and copy depending on whether the recipient is male or female.
While messages about store-wide sales can be universal, promoting discounted apparel for either gender will likely need to be worded differently.
The better you understand the person you’re speaking too, the better your results will be.
The Subject Line
As you may expect, your subject line will often determine whether or not the recipient will even open the email. So, you’re going to need to put some time and effort into crafting the perfect one for your message.
A general tactic is to create a sense of urgency so that readers feel compelled to see the rest of the message. Phrases like ‘ends soon’ or ‘don’t miss out’ are common ways you can convey that your offer requires them to take action in the near future.
Similarly, showing the value they’ll receive can encourage a response. A subject line of an email that the aforementioned apparel company would send might be something like ‘30% off All Clothing This Weekend! Ends Saturday 3/14!’
This subject line is straightforward and immediately tells readers why they should open it.
The Copy
When it comes to copy for email marketing, simplicity is key. Oftentimes, you’ll find that most marketing emails have only one line per paragraph. This is done in order to make the message as straightforward and easy to read as possible.
A call to action (CTA) is also crucial since readers are far more likely to act how you intend them to if you guide them toward doing so. When possible, incorporate CTA buttons (ones with bright colors are a plus) that your readers can click in order to take advantage of your offer.
Utilizing Small Business Email Marketing Can Seem Difficult
But it doesn’t have to be.
With the above information about small business email marketing in mind, you’ll be well on your way to generating leads and increasing conversions like never before.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.
