Email marketing is one of the most successful ways to reach a consumer. Email provides a quick, inexpensive, and effective way to share information with your consumers and clients.
Email marketing can help you grow your client base and increase business.
While getting started with a campaign may seem daunting, there are a few email marketing rules that are easy to follow and will help make your campaign a success.
This guide to email marketing will provide you with all the tools you need to launch your own successful email campaign.
Email Marketing Rules
When it comes to email marketing, there are some basic rules you can follow to help better your chances for success.
You’ll want to start with the basics when it comes to defining your audience and laying out the goals you have for the campaign.
Maybe you want to get more people to redeem a coupon in-store or maybe you want more traffic to your website. Whatever your goals are for using email to market your business, know that a successful campaign can do wonders for your business and online presence.
Think of these rules as a recipe for success.
Email Marketing 101: Define Your Audience
Defining your audience is the first place you should start when it comes to launching an email marketing campaign. It will be hard to know what to send if you don’t know who you’re sending it to.
Sometimes you may want to cater an email to a certain client base. If you’re a clothing store, for example, and you carry clothes for people of all ages, you might want to target parents for a back to school campaign.
Let’s say you’re coffee shop who wants to offer a deal to early risers, you can target your campaign to deliver the night before so people will see it first thing in the morning.
Defining your audience will help make your campaign a lot more successful. The more intimate and targeted your campaign is, the more focused it will be.
How to Create Email Marketing: Defining Your Goals
Once you’ve established your audience, you should determine what your goals are.
Goals can be anything from getting more website traffic, getting more foot traffic, or more online sales. Your goals will help you tailor the content.
Goals will also help you with measurement after the campaign has launched.
Create an Easy Way For People to Sign Up
The email marketing process should always include an easy way for people to sign up or to engage with your brand. You want to make it easy for consumers to be able to sign up for your emails on your website or at your location.
You can put a sign-up button on your homepage, on a check out screen, and on your social media.
Remember that you’ll also need to include a place for people to opt-out of your email database if they need to.
Choose the Type of Campaign
Next, you’ll want to think about the type of campaign you’d like to send. Some find it helpful to send a weekly newsletter, others may only send promotional emails.
It can be very helpful to create a schedule for yourself when marketing via email.
Track Your Results
The final rule you should always try to follow is to track your results. Tracking your results is one of the most important email marketing rules.
Tracking your results will help you see how successful your campaign was and what you can improve on. If something was successful, take note and do it again.
If you’re ready to work with a professional on your next dynamic email marketing campaign, get started here.
