Strong branding in the digital age can lead a business to lots of love and even more bucks.
Most companies have caught on to the fact that branding has a huge impact on building a large audience. Unfortunately, most of those companies don’t actually know how to go about this in a practical way.
Check out these 5 valuable tips if you’ve hit a rough patch with your brand positioning.
Be Clear on Your Mission
Would you like and trust a company with no clue of what they actually do?
We didn’t think so.
This means that you can’t expect your audience to jump on the band wagon if they don’t even know where the wagon is going. Clarifying your brand’s mission is important for many reasons.
- It allows you to become noticeable by target audience
- Others are able to immediately connect with your company
- You distinguish yourself from competition
- People automatically know you put thought into your company
Don’t miss out on setting the record straight on who you are, what you are about and who you’re here to help.
Learn Your Audience
The whole art of building a brand comes down to one thing: People.
If you want to get lots of people to love and follow you, you have to know exactly what they want. This will require a bit of market research. Get intimate with your potential buyers by figuring out if they want your product or service. And, if so, what specifically are they looking for in what you’re offering. You can capture this information through surveys, questionnaires, and interviews. To further understand what features should be included in the new product, you could try conducting surveys and use Conjointly’s Kano Model Tool to analyze the results.
This way, you’ll also be able to figure out more ways to differentiate yourself in the market, as well as set price point averages.
Consistency Is Key…With Everything!
Large companies know that brand positioning means they have to remain recognizable to their potential customers where ever they go. They do this by using consistent colors, fonts, images and a logo.
Psychology researchers have shown us that colors can affect buyer decisions. You want to put some thought into what colors you’re actually using in your logo, on your site and images.
Try not to fill your marketing materials up with too many inconsistent colors and different fonts. You want your audience to keep up with you.
Choose a tone for your business- whether it be serious, comical or educative -and stick to this to establish a clear voice for your delivery. Remember people should know it’s you even if your ad is in an unfamiliar place. They trust and respect the comfort of familiarity.
Don’t Be Tacky
Nobody likes a rude person. And they certainly won’t like a rude company.
Make sure that your reputation is not ruined by lack of consideration for others, especially those you’re aiming to ask for money. Don’t post offense pictures and comments on your social media to get attention. And if you say that you are for a certain cause, don’t contradict this with questionable actions.
Keep your image in mind at all times. And train your employees on high quality, tasteful customer service and public relations.
Hire Some Brand Positioning Experts
Making sure everything is in order with your brand positioning can be overwhelming.
Outsource some professionals if you’ve hit a bump in the road or want them to tighten up the foundation you’ve started. Hiring a marketing coach can drastically enhance and increase your brand’s engagement, image and sales.
Don’t hesitate to call in an expert otherwise you could make matters worse for your business.
Putting It All Together
Keep your business on the right foot by putting these effective brand positioning rules into play.
You will build great connections with your audience and make yourself a lot more money in the long run. And, remember, you don’t have to do it alone. There are experts waiting to help you take your brand to the next level.
Let us know what part of branding is giving you the most issues, and we’ll gladly help you fix it.