Category: Email Marketing

Email marketing is one of the most successful ways to reach a consumer. Email provides a quick, inexpensive, and effective way to share information with your consumers and clients.

Email marketing can help you grow your client base and increase business.

While getting started with a campaign may seem daunting, there are a few email marketing rules that are easy to follow and will help make your campaign a success.

This guide to email marketing will provide you with all the tools you need to launch your own successful email campaign.

Email Marketing Rules

When it comes to email marketing, there are some basic rules you can follow to help better your chances for success.

You’ll want to start with the basics when it comes to defining your audience and laying out the goals you have for the campaign.

Maybe you want to get more people to redeem a coupon in-store or maybe you want more traffic to your website. Whatever your goals are for using email to market your business, know that a successful campaign can do wonders for your business and online presence.

Think of these rules as a recipe for success.

Email Marketing 101: Define Your Audience

Defining your audience is the first place you should start when it comes to launching an email marketing campaign. It will be hard to know what to send if you don’t know who you’re sending it to.

Sometimes you may want to cater an email to a certain client base. If you’re a clothing store, for example, and you carry clothes for people of all ages, you might want to target parents for a back to school campaign.

Let’s say you’re coffee shop who wants to offer a deal to early risers, you can target your campaign to deliver the night before so people will see it first thing in the morning.

Defining your audience will help make your campaign a lot more successful. The more intimate and targeted your campaign is, the more focused it will be.

How to Create Email Marketing: Defining Your Goals

Once you’ve established your audience, you should determine what your goals are.

Goals can be anything from getting more website traffic, getting more foot traffic, or more online sales. Your goals will help you tailor the content.

Goals will also help you with measurement after the campaign has launched.

Create an Easy Way For People to Sign Up

The email marketing process should always include an easy way for people to sign up or to engage with your brand. You want to make it easy for consumers to be able to sign up for your emails on your website or at your location.

You can put a sign-up button on your homepage, on a check out screen, and on your social media.

Remember that you’ll also need to include a place for people to opt-out of your email database if they need to. 

Choose the Type of Campaign

Next, you’ll want to think about the type of campaign you’d like to send. Some find it helpful to send a weekly newsletter, others may only send promotional emails.

It can be very helpful to create a schedule for yourself when marketing via email.

Track Your Results

The final rule you should always try to follow is to track your results. Tracking your results is one of the most important email marketing rules.

Tracking your results will help you see how successful your campaign was and what you can improve on. If something was successful, take note and do it again.

If you’re ready to work with a professional on your next dynamic email marketing campaign, get started here.

Over half of American consumers check their email accounts more than 10 times a day, plus it’s their preferred method of communication regarding brand updates. If you don’t have an email marketing strategy in place, then you’re missing out on a good amount of potential sales.

Here are some ways you can create a winning email marketing strategy to help you land those customers.

Establish Your Target Audience

If you’re selling high-end luxury watches, then chances are, your target audience isn’t high school teenagers. When you don’t have a tight, focused email list, you’re wasting your communication efforts on people that have zero chance of buying your products or using your services.

Once you’ve established your target demographic, then you can hone in on your email marketing tactics.

Find Effective Ways to Get Your Target Audience to Opt-In

With the GDPR and other data protection laws, things are getting more stringent when it comes to email marketing. You need the recipients’ permission to send your marketing emails.

Because of this, you need to motivate your audience to opt in your emails. Some good incentives include free products (such as ebooks and whitepapers) and coupons.

Practice Segmentation for Your Emails

Blanket emails may be easy to send out, but they’re definitely not the most effective way to get people to read and respond. Segmentation may take a little more work, but the payoff is worth it.

When you use segmentation in your email strategy, it allows for you to personalize messages more. Not only does this lead to higher open rates, but it lowers your unsubscribe rates too.

Consider Lifecycles for Emails

The people who are exposed to your brand aren’t always going to be at the same stage of their buying cycle. You want to ensure that you’re sending them emails that are relevant to their buying stage and facilitate their progress in the cycle.

Lifecycles are similar to segmentation since you don’t rely on bulk emails. Instead, you put together a chain of emails that address each stage of the customer buying cycle.

You can then assign the prospects to the right stage of the lifecycle emails, depending on which touchpoint they entered your database with.

Find the Optimal Schedule

Everyone doesn’t want to be spammed, so you shouldn’t be sending your emails out whenever you feel like it. If you put together an email marketing schedule, then you and your team know exactly when things need to be ready and when they need to be sent out.

Scheduling doesn’t just involve how often you send emails out; when you send them matters too. Studies show people check their emails right after waking up and before they go to bed so email blast times of 6:00 am and 10:00 pm may be good to try.

An Email Marketing Strategy That Works

With an email marketing strategy that works, you’ll see your conversion rates skyrocket. So ditch your old strategy if you’re not seeing results and put our tips to good use.

Want to grow your business further? Then get in touch with us today.

Are you an entrepreneur looking for ways to improve your business marketing strategy? Well, the key to smart marketing is expanding your client base.

One of the most effective ways to build a strong client list is by using a simple email marketing strategy.

Email advertising involves sending an electronic, commercial message to current and potential customers. The goal is to promote a product or service that entices them to buy.

If you’re looking to boost your business in the coming year, read on. Here are six email marketing tips to ensure a productive year ahead.

1. Building a Subscriber List Is a Key Factor in Email Marketing Tips

Your subscriber list is an inventory of emails provided by clients and prospects. Most businesses provide a spot for it on their websites as an incentive for clients to stay informed. They also collect them in-office via sign-in sheets or kiosk.

If you have a blog page, add one there as well. The longer the list, the most effective your marketing strategy will turn out. Try upgrading the collection process. Use online tools like MailMunch, Constant Contact, and LeadPages.

These applications help you turn online visitors into subscribers by using alluring opt-in forms. They’re also optimized for mobile use on devices like cell phones and tablets.

2. Don’t Get Spammed

People get all kinds of spam and junk mail every day. So, it’s a great possibility your first business email might end up in the spam folder.

A good way to avoid “getting spammed” is to start communicating with clients via email before sending your first marketing email. Doing business with clients via email helps get your email address to the safe list. You go straight to the inbox rather than the junk mail.

When clients expect to receive mail from you, they inspect their spam boxes to shift mail to the right box. Or, they add you to their address book so your business mail goes directly to their inboxes.

Securing early email access helps you tease market. Meaning, you can add marketing teasers at the bottom of your business emails. Doing so primes the client relationship, opening the door to future marketing emails.

3. Be Consistent

Don’t be one and done with your marketing strategies. Be consistent. Send out regular emails to your subscriber list.

People look at their cell phones 150 times or more a day. 34% of them check their emails. By sending out regular emails, you increase your business’ opportunity to make more sales.

Get ahead of the competition by showing up for consumers every day in their inboxes.

4. Headlines Matter

Your opening headline determines if your email gets opened or not. Don’t make it sound like just another sales pitch. Use this line to build a relationship with your customer.

In other words, connect upfront with the subscriber. Use words that draw on the customer’s curiosity and emotions. Ask short questions or use mini listicles. People like lists and numbers.

Keeping your headline brief and direct improves the rate at which your emails get opened.

5. Get Personal

Consumers don’t like getting emails addressed to “Hey You” or “To Whom it May Concern”. You shouldn’t do it either, especially since you asked them for their email.

Let your subscribers know you care about them individually and their individual needs. Personalize each email. Address every consumer and potential customer by name. It denotes respect and builds a client-business relationship.

6. K.I.S.S.

No, this doesn’t mean what it says. It means to keep it short and simple. Nobody has time to waste on a long, drawn-out, complicated email.

So keep yours short and to the strategic point. Don’t try to sell everything to everybody in one email. The point is to get the reader’s attention and keep it long enough to get the sale.

You’ll get a better response if you keep the email message clear and succinct. Don’t use long paragraphs. They turn readers away and your email might get deleted. Keep your sentences short and the marketing message brief and understandable.

Send Emails

Digital marketing increases your client base. It also leads to more sales for your business.

These email marketing tips are not all-inclusive. But they’re a starting point for your next digital campaign.

Look into our marketing services for help meeting your marketing and business goals.