Are you looking for a unique way to market your business?
A company newsletter can help you stay in contact with your client base. It allows you to share helpful information with other people. Your business will also be able to showcase products and services to prospects.
According to a study, 90 percent of respondents said they preferred to receive updates about a company by a newsletter.
How can you receive the value of having a newsletter while helping to make the process easier for you and your employees?
Read on to learn 3 benefits of using a company newsletter template for marketing.
1. Streamline the Process
Using a template for your company newsletter can help you save time when you are preparing new issues.
Imagine not having a template and starting from scratch each time you release a newsletter. Beginning from a blank page will create the need for you to design a stylish layout. You will also have to decide on other aspects like article word count and the amount of space you can devote to a topic.
By using a newsletter template, you will streamline the process and make it faster for you to develop a newsletter. If you want to hand out physical copies of the newsletter, then you can also pre-decide on whether you want to print out normal booklets, spiral bound copies (like those at https://www.printivity.com/booklets/spiral-bound-booklets), or something else entirely.
2. More Time to Focus on Content
A company newsletter template also frees up time for you to develop new content for each issue.
That’s because you will not have to spend hours trying to determine the style and aesthetic appearance of your newsletters. You will be able to focus on including one-of-a-kind stories and information that make your company stand out.
What should you include in your newsletter?
The answer depends on your industry and the target market for your business. When you identify who your readership is made up of, this can help you narrow down the sort of content you want in your newsletter.
This way you are offering readers something they want to read and they will find value in it.
3. Make a Positive Impression on Readers
It’s important that your business makes a positive impression on those people that read your newsletter.
That’s because this may be the first (and only) opportunity your company will have to earn someone’s business. For example, consider how quickly a consumer forms an opinion about your brand.
According to the Missouri University of Science and Technology, it takes only two-tenths of a second for a visitor on your website to form an opinion about your brand. This can result in a visitor deciding to hire your company or looking at your competition.
Whether you are posting a newsletter to your website, emailing or sending out physical copies, it’s crucial for you promote your brand in a positive way.
Wrapping Up: Using a Company Newsletter Template
Your company’s newsletter can be a great way for you to market your company and differentiate yourself from the competition.
But to do that, you need to take the time to include meaningful content and present it in a clear way. By using a newsletter template, you will be able to devote more time towards developing stories and polishing the final product you deliver to readers.
At Aptus Marketing & Development, we are a group of professionals that can help your business with direct mail and email marketing services.
Contact us today to learn more about how we can help your company market your products and services.