Marketing is on the move – and in more ways than one. Not only is the online world of marketing constantly changing, it’s becoming increasingly prevalent on mobile devices all over the world.
While more and more people are using their smart devices to get online, marketing strategies have to adapt to compete for their attention. That means making websites more responsive and access and usability easier than ever.
As many businesses are creating apps and targeted communication such as social media and email, text marketing is somewhat overlooked – but it can be just as effective. So here we look at 5 text marketing strategies you can use to get ahead this year.
The Benefits of Text Marketing
Because people are spending more time on their phones, they’re much more likely to open and read a text than an email. In fact, 97% will read it within 15 minutes and almost half generate a successful return on investment.
SMS has been around for a long time now, so people know what to expect from it. And it works really well with other marketing mediums too. For instance, you can use shortcodes to familiarise your brand, notify about an email or offer to boost open rates, and enhance engagement all-around while being less invasive.
The Strategies
While text message marketing has proven to be very successful, you’ve still got to be strategic with them. It’s no good spamming people with it or you’ll end up losing them for good. So now let’s look at the ways to get it right.
1. Get Their Permission First
Just like opting into email and consenting to cookies, permission-based marketing is essential to getting your message heard and driving a successful campaign. If they’ve given you consent, you’re compliant with the laws and regulations, plus they’re far more likely to open and respond to your content.
2. Keep it Concise
People already have limited attention spans, and they don’t have time to read big blocks of text. So just give it to them straight and to the point. Engage them with good quality content that guides them to action. Don’t abuse their trust and they’ll be more than happy to oblige.
3. Use a Unique Shortcode
A shortcode is a number made up of about 6 digits used for commercial and mass communication. They’re fully approved and optimized for marketing purposes, allowing you to send messages at a faster rate to the masses. Plus, they’re easy to remember and can be placed in other marketing materials.
4. Instant Feedback
Text marketing services create a more personal connection to recipients as though it’s a conversation. It allows them to engage and respond with feedback, queries, or make a purchase. If you’re not available to respond, there’s even text marketing software and apps to assist you.
5. Analyze the Data
Just as with any marketing strategy, you need to test what works and see how your text marketing is performing. And that you could do by trying out different integrated data management platforms (like the one at adverity.com) which can be efficient at analysing information in a precise manner. It would present the consolidated data necessary to market your offerings well. Additionally, you can see exactly which campaigns perform better so you can replicate them to increase your ROI.
Take Full Advantage of Text
Whatever it is you have to say, text marketing should not be overlooked as an outdated method. It can be the bridge between your social media or email campaigns to reinforce your presence and business success.
If you could do with that extra boost by fully engaging with your customers at every level, then text marketing is definitely worth a try. So get involved today and get ahead of your competitors.
And if you’re after more useful tips and tricks in marketing, come and take a look at our services and coaching today!
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