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Are you looking for insights on the current digital marketing trends?
Every serious business and brand has to apply the best marketing practices in order to grow and develop. If you don’t market your business online, you’re missing out on a lot of potential customers and opportunities.
Digital marketing is changing every day and what was groundbreaking yesterday can be a complete waste of time tomorrow.
This is why your business has to follow the trends and try new things rather than settle for a single strategy.
Keep reading to discover the top 5 digital marketing topics to keep an eye on at the moment.
1. Boosting Visual Content
Digital marketing trends encourage using visual content to increase your online visibility. When this is carried out in conjunction with cooperative efforts of online reputation management companies and comprehensive branding services, marketing through visual content on digital channels can take your business to new heights.
In fact, did you know people are more likely to follow instructions if there are images, videos, or infographics rather than just plain text?
Through visuals like web design, logos, colors, and animations, you can strengthen your brand presence and make it more memorable to people.
2. Using Video as a Marketing Method
People watch videos for two main purposes: for entertainment or to get useful information.
To use videos as a marketing tactic, you need to know what your audience wants.
According to Forbes, up to 90% of customers have reported that watching product videos has helped them make a purchasing decision.
Quality videos with valuable content can help you present your products to a much wider audience.
Whether informative or simply created to invoke emotions, broadcasting video-based content is essential for product success. And this is a great way to acquire new customers, especially for those businesses that provide certain products that fulfil a specific purpose.
Take, industrial goods for example; when there are demonstration videos made to explain how a product or service works, there could be an increase in the number of potential customers as they are now aware of how it can benefit them. Using this technique of digital marketing is very beneficial for such businesses (learn the benefits here) for creating a pool of would-be clientele that can turn into long-term customers.
Think of these videos as ads, but instead of just syndicated television, they could play anywhere from YouTube to blog pages on the web.
Advertising today is more relationship-centric and is done with the agenda of moving beyond the benefits that a customer can avail from them. So, make a meaningful story around your product, perhaps a short film, with the help of a Video Production Company. People will talk about a well-made video for months, maybe even years, generating buzz for your brand or product in the process.
3. Audience-Customized Content
Focus your digital marketing strategy on your audience and its needs. Better yet, customize your content to specific customers and offer them something unique. With the help of incredibly potent digital signage technology (similar to the ones provided by AtmosphereTV and the likes), you may include your own advertisements inside the store as well. It may be used to advertise sales, forthcoming occasions, announcements, etc. This will help bring in footfall and also retain your existing clientele.
However, it is essential to conduct proper research before you opt for it. This is because marketing techniques such as this can be tricky if you have a large target audience and can’t track engagement in real time. You can always hire an expert or a marketing coach to help you do that.
4. Interactive Content
Current digital marketing trends show that interactive content is popular because not only is it fun, but it’s also highly engaging.
Polls, interactive infographics, quizzes, contests, and giveaways are all great ways to connect with your audience and create buzz around your brand.
Interactive content is a great way to get your audience directly involved with your brand. If you provide a unique and pleasant user experience for them, you’ll gain many new and returning loyal customers.
5. Influencer Outreach
If you want to position your business as a serious brand, you need the eyes of a bigger audience. To get to these new target customers, you need people who have already established a connection with them — influencers.
You can find them on social media channels like Facebook, Twitter, Instagram, and Pinterest or their personal blogs.
Apply These Digital Marketing Trends to Your Business Today
Keeping up with the trends in digital marketing is key to growing your brand online. Find ways to adapt them to your marketing strategy and get rid of anything that doesn’t add to your brand’s visibility.
Ready to apply these marketing tactics to your business?
Check out our blog for more useful tips or contact us today to connect with our business growth consultants.