Digital marketing is becoming an increasingly complex field for businesses to navigate. With new social channels and algorithm changes popping up every day, it can seem like online marketing is a lost cause.
And while little can be done about technological advances and social media innovations, businesses looking to perfect their marketing technique still have a great option: newsletter marketing.
Newsletters are a great way to market a business, and it seems as though email marketing is here to stay.
Here are five great reasons to take advantage of newsletter marketing.
Newsletter Marketing Works Anywhere, Anytime
It isn’t uncommon for many consumers to spend more time on their phones than on their desktop.
That’s why newsletters are a great solution for today’s mobile-focused world.
Most consumers have their email account linked to their phone. Now, they can receive that hand-crafted newsletter anywhere, at any time.
It Isn’t Intrusive
The average consumer is tired of advertisements. On a daily basis, they’re exposed to roughly 5,000 advertisements.
Give them a break by marketing in an unobtrusive fashion like email marketing.
Should a customer not wish to see a newsletter or receive an offer, they’re free to ignore it and move on with their day.
Best of all, most newsletters don’t qualify as spam. So even if a customer has a great spam filter or even AdBlock, they’ll likely still see a newsletter.
Email Marketing is Great For Customer Retention
Businesses of all sizes appreciate loyalty. And it’s far easier to keep an existing customer than find a new one.
Fortunately, email marketing makes customer retention much easier.
Businesses can stay in touch with their favorite customers while offering something in return, like a coupon or discount.
Increase Web Conversions
Many businesses simply don’t seem to get the numbers they’re after.
And who can blame them? Discoverability is tough, especially if a business doesn’t have a lot of money to spend.
But brands have the ability to increase web traffic via newsletters. Including hyperlinks and boasting the latest and greatest features of a website is a surefire way to get a customer to visit one’s site.
It’s Measurable
Newsletter metrics are simple to follow and can show a business what’s working — and what still needs improvement. Most metrics can even tell a business where recipients stopped reading!
If a brand is looking to learn more about its audience, newsletters are a fantastic and affordable way to get some quick, accurate metrics.
Get Stronger Results
Every business deserves to find its audience. With newsletter marketing, it’s more affordable and user-friendly than ever.
If you’re interested in strengthening your business or just want to learn a bit about digital marketing, contact Aptus Marketing and Development today.
We’ll help you learn the tools you need to survive in today’s competitive world. So don’t hesitate, get in touch today!