We live in an amazing capitalistic society where anyone with a dream and startup money can start a business. However, starting a business and keeping one running successfully are two different stories.
To thrive as a business in the modern world, you need to invest in your online presence. You need to stand out and be easy to find online. This means learning how to generate leads using digital marketing.
Not sure where to get started? Keep reading for our top lead generation strategies to implement for your business.
1. SEO and SEM
First, you need to make sure you’re using search engine optimization on your website to attract visitors. SEO is the coding used by search engines to find relevant data on the internet. This includes products, services, information, and more.
You can improve your SEO performance by adding a blog to your website full of relevant articles and keywords. Furthermore, write engaging and accurate meta descriptions for each page.
Finally, consider investing in SEM (search engine marketing). Through SEM, you can pay search engine sites to bring your website up to the top of specific search results pages. You pay the site for each click your website receives.
2. Social Media Marketing
Social media marketing is one of the most fundamental online lead generation strategies. Almost 80% of American adults are on social media, making it one of the most all-encompassing platforms for increasing brand awareness.
You can use social media to organically improve your visibility or use their paid services. Paid social media marketing allows you to target specific groups of people based on age, gender, location, and more. You’ll also receive insight into ad performance, which will help you create more effective ads in the future.
3. Email Marketing
Email marketing is another great tool for learning how to attract clients. Encourage people to subscribe to your email list by offering powerful incentives such as discounts, exclusive content, free Ebooks, and more.
Once a member has subscribed to your email list, you’ll have a direct line of communication with them to market your products. Make sure you continue providing value or people will eventually unsubscribe.
4. Retargeting Ads
The average consumer needs to see a marketing message several times before they’re convinced to convert to a customer. We highly recommend using retargeting ads.
Retargeting ads rely on cookies saved on the user’s computer. These cookies will remember what sites the consumer has visited online. Your ads will follow them around online to remind them of your product or services.
5. Content Marketing
Finally, consider using content marketing to reach consumers on a more impactful level. The average consumer sees close to 10,000 marketing messages a day. Instead of putting another ad in front of their face, use engaging articles and other content that’s valuable to the consumer to push them toward your products or services.
This is one of the most effective lead generation strategies because it focuses on building trust and credibility with consumers.
Looking for Help With Your Lead Generation Strategies?
If you’re looking for more tips on where to get leads, we can help. Check out some of our other articles for more marketing advice.
And if you want more hands-on assistance with your lead generation strategies, schedule a call with us today. We’d love to help you improve your marketing.