There are approximately 5.6 million small businesses in the U.S. Each of these companies has to develop a means to attract new customers in order to survive.
Both business to consumer and business to business companies can benefit from developing a lead magnet funnel to accomplish this task.
Read on to create a powerful lead magnet that you can use to attract new customers.
A Step-By-Step Guide to a Lead Magnet Funnel
Anyone can create a lead magnet, but what sets the good ones apart from the bad are how they target customers. You want to focus on attracting the right customers, not any customer you can get.
Follow this step by step guide to create a powerful lead magnet that actually shifts your bottom line.
Step 1 – Create Your Lead Magnet Avatar
Your lead magnet should be specifically targeted to your customer avatar. If your company has a multiple sub-types of customers, then you need multiple lead magnets targeting each sub-type.
Customers can be an overused word in today’s consumer-driven economy. If you need help understanding your customer base, this article may be helpful.
Step 2 – Provide Value
Once you create your avatar, design a lead magnet they can’t resist. Your success is directly linked to the need for the lead magnet addresses. Be as specific as possible.
Remember you are creating a desire for something they want or could want, (your product) by providing something they currently need. Find a problem your avatar has and fix it.
Step 3 – Title Your Lead Magnet
The lead magnet title or name is essentially its headline. It attracts attention and pulls in your avatar. Spend some time crafting the right title, as it is going to have a big impact on your conversion rate.
Step 4 – Decide on the Type of Lead Magnet You Will Offer
You are only limited by your imagination. There are many different types of lead magnets here are some examples you can use for inspiration.
When in doubt, play to your strengths, keep it simple, and create a lead magnet that focuses on addressing the need which promotes rapid consumption.
Step 5 – Create Your Lead Magnet
You have now done all the hard work, so now just create and implement.
You can create as many lead magnets as you need as long as you keep the previous steps in mind. Make sure your magnet speaks to a specific customer group, it addresses a specific need and solves it quickly.
Do You Need Help with Your Marketing?
We can help you develop a lead magnet funnel, create the digital content you need, and use it to push your company to the next level. While we are based in Baton Rouge, our reach is national. We understand big companies and solo-preuneurs alike.
Contact us to schedule a call and let our team help you achieve your marketing goals.