Online marketing is not the same as it used to be. What was once as simple as having a website with a few ads is now a wide world of opportunities and tactics. Although PPC and SEO have entered the market, there is a tool practically as old as the internet still making waves – […]
You want your marketing investment to deliver results. But what do you do when you’re short on time? Here are 5 ways a virtual marketing director could help. What is a Virtual Marketing Director? A virtual marketing director is a term that refers to hiring an outsourced marketing agency. This agency would do your company’s […]
Strong branding in the digital age can lead a business to lots of love and even more bucks. Most companies have caught on to the fact that branding has a huge impact on building a large audience. Unfortunately, most of those companies don’t actually know how to go about this in a practical way. Check […]
As a small business owner, you are in control of everything regarding your business. And chances are, you are in need of some help. A lot of small business owners don’t have the time nor the experience to do their own marketing. That’s where a professional comes in. A marketing coach will be able to […]
I was reading an article on email marketing on the Aweber blog titled 6 Ways to Connect with Customers through Email. The tips were good and very foundational. If you get a second, go check them out. The advice that stuck out to me was way #5, talk to one person instead of thousands. How […]
Loyalty marketing, by definition, is a marketing technique that strategically markets to current customers using incentives and special offers. We have all seen the loyalty programs where you rack up reward points and, particularly in the restaurant industry, the buy so many sandwiches/coffees/etc., get 1 free punch cards. It is up to business owners and […]
Now that the newness of the New Year has worn off, and some are succeeding at New Year’s resolutions, it is time to review and ensure our focus is on 2015 business goals and direction. I have written in years past on goal setting, objective definition, and developing an annual plan. I have to admit, […]