The click-through rate on a retargeted ad is 10x higher than a normal ad.
Is your business capitalizing on this statistic? Are you seeing better conversions from people that frequent your website? How can remarketing benefit your business and turn interested customers into buying customers?
Your business could see higher sales from this practice alone. Gaining a better understanding of remarketing will allow you to see where your business can make improvements in this area.
Keep reading to learn more about what is remarketing:
What Is Remarketing?
Remarketing is the concept of targeting advertisements to customers that have already visited your website or engaged with your business online. This is a different marketing approach than you would use on a customer that has never heard of your brand.
The information that you have on the potential buyer helps you focus on what type of ad to run. For example, if a customer put a pair of shoes in their cart but did not complete the buying process, you could retarget them with an ad for the same shoes they were interested in. This could redirect them back to their cart and closer to a decision to purchase the shoes.
The entire purpose of these ads is convincing them to convert from interested to buying. Your business does not need to spend more time introducing what you do or promoting other facets of your brand. These ads should be crafted as specifically as possible to the interest of that specific customer.
How Does Remarketing Benefit Your Business?
There are several ways that remarketing can benefit your business.
Conversion: More people convert on retargeted ads. There are several stats that reveal this and the reasoning is simple – because they are already interested in your product or service.
Brand recognition: The more times that a potential customer is exposed to your brand, there will be continued recognition of your brand in the future. The remarketing efforts are a great way to keep reminding prospects of your brand and how it can provide a solution for them.
Targeted spending: Your marketing budget is a very important part of your business. Employing a remarketing strategy can help you ensure that you are maximizing your budget to its full potential.
Social media outreach: Remarketing can be especially beneficial when it is included as a part of your social media plan for reaching customers. They may not be visiting your website, so you can reach them where they are spending most of their time online. This also allows them to share or interact with the ad in their feed.
Begin Your Remarketing Strategy Today
Now that we have discussed “what is remarketing?”, please schedule a call today to discuss how we can help you.
We offer a range of marketing services and look forward to working with you to improve your marketing approach. Check out our blog for more helpful articles like this one.