The 5 Most Important Email Marketing Ideas of 2017

Online marketing is not the same as it used to be. What was once as simple as having a website with a few ads is now a wide world of opportunities and tactics.

Although PPC and SEO have entered the market, there is a tool practically as old as the internet still making waves – email marketing.

Using the right email marketing ideas can increase your brand loyalty and overall online sales.

It doesn’t matter if you are just getting the hang of using email strategies or if you’ve been at it for a while, you need to know what’s working in 2017 and where the trends are headed.

Here are the top five email marketing tricks to use in your campaign.

1. Make the Call-to-Action Loud and Clear

This is the number one rule for all companies across all industries.

Do not waste your time – or your readers’ time – if you don’t have a clear point in mind. The call to action should be simple to understand, and there should only be one per email.

This makes it as effective as possible. It allows you to have a direct method of reaching your goals, because you aren’t busy trying to campaign multiple things at once.

Keep one call-to-action simple and engaging. Your readers will get the hint.

2. Use a Responsive Template

As the internet has improved, so have the devices by which we access it.

Make sure your email template can automatically adapt between desktops, smartphones, and tablets. This ensures everything looks as intended, no matter how your consumer is reading an email.

Do not underestimate the power of design. A well-organized template speaks volumes to your professionalism and how much you care about the consumer.

Put your best design foot forward. Think of a responsive template as the visual insurance for your email marketing ideas.

3. Add an Emoji

One of the best ways to make sure your email gets attention out of everything else in someone’s inbox is to add an emoji.

Using the right emoji adds character to your email.

It makes the subject line more appealing and feels genuine as well. The value of this is worth noting because a misleading subject line can actually negatively affect your bounce rates.

Thus, adding an emoji as a visual to your subject gains interest and trust. It’s a win-win, wink-wink.

4. Go Through Your List on a Regular Basis

Do you know who your email marketing audience really is?

Not just your target audience, but the people who are already signed up.

Do an audit of your email list regularly. This can help you weed out the people who used a fake email or stopped using what they now consider an old address.

It can also give you an idea of consumer segments.

Segmenting your email marketing ideas to different groups makes your campaigns much more powerful. It allows you to make everything as relevant as possible, whether for the people who want coupons or those who like reading about company news and special events.

Divide and conquer your list and watch as open and click-through rates improve.

5. Personalize and Test Every Email

Personalizing is a must when it comes to email marketing.

Even something as simple as adding the recipient’s first name can be the hook that keeps them reading. It shows you aren’t just another promotion or spam email, and that you care to provide quality service.

To ensure the best service possible, test your emails.

Testing is the checkpoint to make sure your personalization efforts are working, and everything else looks in order, too.

Also, test for sending at different times of day and different days of the week. This will offer more specific insights on the best opportunities to reach your audience.

Start Using 2017’s Best Email Marketing Ideas

Stop waiting to connect with your consumers and start reaching them with the best email marketing ideas of the year.

The right email marketing campaign can be the difference between meeting your margins and making impressive sales leaps.

Your performance opportunities are on the other end of the screen. Meet your consumers where they are to get to where you want your company to be.

Contact us today to get started.

One thought on “The 5 Most Important Email Marketing Ideas of 2017

  1. Matt Moore says:

    Great stuff as usual Brockwell. I like the emoji idea. That’s something I haven’t tried and it sounds like it would definitely attract millennials 🙂

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