Author: Brockwell "Mr. B" Bone

Brockwell Bone has helped businesses and non-profits grow through digital marketing since 2000.

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Social Media Marketing

5 Essential Social Media Marketing Tips for Startups

Approximately 90 percent of marketers state that their social marketing efforts helped increase exposure for their business. Also, 75 percent said they’ve seen an increase in traffic thanks to the use of social platforms.

Have you noticed that your social media marketing efforts aren’t panning out, or are you one of the many businesses that have yet to create a presence on these platforms? If so, now is the time to take action and create a campaign that can help you get the desired results.

Keep reading for some helpful social media marketing tips to help ensure your efforts work.

1. Create a Schedule and Stick to It

When it comes to social media, the best thing you can do is create a content schedule and stick to it. If you’re inconsistent when you post, your audience is going to lose interest in what you have to share or say.

2. Make Sure You Are Unique

It’s important to create content that stands out. What can you do that is different from what everyone else is doing?

This is related to your unique selling proposition. What makes you special? Translate this to what you post on social media.

3. Create Quality Content

You need to ensure the content you post on social media is of high quality. This doesn’t mean you have to have any type of fancy equipment or an entire team to accomplish this.

The goal here is to make sure the picture you post are in focus and crisp and that what you are writing in your caption has real meaning. Don’t post unrelated information — it’s going to cause your visitors and potential customers to go elsewhere for information.

4. Consider Investing in Ads

If you have noticed that your posts aren’t gaining much traction, then it may be a good idea to invest in paid posts.

While this isn’t ideal, it can help you get your name and product or service “out” to the masses. Most social platforms offer this feature today.

5. Engage Regularly

It’s a good idea to engage with your audience on social media. If you want people to talk to you, you have to talk back.

If someone takes the time to “like” or comment on one of your posts, it means they’re interested in what you have to say. It’s also a good idea to post other information like this, as it’s obviously something that is well-received.

Use These Social Media Marketing Tips for Success

If you want to find success with your social media marketing efforts, then it is essential for you to use the social media marketing tips found here. Doing so will pay off and help you see real results.

If you’re looking for more information on how to improve your web presence, read some of our other blogs posts too. For example, we offer information on website best practices for higher conversions.

Categories
Marketing Strategy Text (SMS) Marketing

Text Message Marketing for Small Business: 5 Key Strategies to Try Out

In the digital age, it’s nearly impossible to find someone without a phone. In fact, 95% of Americans own a cellphone.

That said, have you ever thought about texting customers?

The latest marketing involves communicating with customers—both potential and existing—through SMS messages. Since inboxes are often flooded with ignored newsletters, a person’s message inbox is more personal. A text message is instant, whereas emails are received and then often forgotten about.

Ready to utilize text message marketing for small business? Take a look at the strategies you need to know about below!

1. Allow Customers to Opt-in

Blatantly texting customers without their permission is a major no-no. That’s the quickest way to lose business as it seems like an invasion of privacy.

So customer don’t think you’re trying to scam them, allow them to opt-in to your text messages. This can be done in one or two ways.

First, text an opt-in with a keyword. It’ll say something like, “Text AWESOME to 12345 to receive our latest discount.”

Or, you can have an opt-in box located on your website. It’s similar to a newsletter sign-up where they submit their information at their own discretion.

2. Be Brief

No one wants to read a text message that’s the length of a novella. Keep messages brief, concise, and engaging.

Customers will be more likely to interact back when messages are well thought-out. This will also reduce the risk of opt-outs.

3. Respond Back

If you notice customers are texting back, it’s best to respond back. Leaving them hanging will only frustrate them to the point of no return.

While you can’t respond to everyone, that’s when you want to use an auto-responder. This type of software allows you to reply back using personalized messages. Customers will be able to get their questions answered or keep the conversation going this way.

4. Mention Offers First

To grab the attention of customers, list your offer first. Nothing makes someone open a text message faster than seeing how they’ll save money.

In fact, response to SMS marketing is 7.5 times higher than email. That means your chances of them making a purchase is also increased.

5. Create Urgency

To ramp up sales, you’ll want to create urgency with your messaging. Using different phrases will motivate customers to buy more or buy quickly.

Some phrases you can utilize to create urgency:

  • Today only
  • For a limit time
  • One-time only
  • While supplies last
  • Offer ends today

When they see messages like this, they can’t help but click. 

Wrapping Up on Text Message Marketing for Small Business

If you really want to be at the forefront of your customers’ busy lives, text message marketing for small business is the way to go. It’s better than sending an email to a crowded inbox and you’ll be able to increase conversions easier.

Need help when it comes to marketing? Check out all the services we offer!

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Marketing Strategy Website Development

5 Crucial Website Best Practices for Higher Conversions

A website for your business doesn’t guarantee that customers are going to like it—or spend their cash when they visit.

If your website is poor, you can’t expect visitors to put their faith in you. Your site is your image, your image is your reputation, and your reputation is everything.

That’s why it’s important to build your website with conversions in mind. Your website needs to be built to sell—and you need to know how.

Here are 5 website best practices you can implement when you’re designing a site for higher conversions.

Ensure Quick Loading Times

How fast does your site load? A slow website means you’re losing potential customers. More than half of all mobile users click off a website if it takes more than 3 seconds to load.

If you’re using WordPress, reduce your site load by removing any unnecessary plugins and developing a lightweight theme. Check out your web host and see if you need to move your site to another provider.

If it’s not your host, it might be your content. Images, videos and some parts of your code should be hosted on a faster content delivery network (CDN) to reduce loading speeds further.

Write Persuasive Content

No content? Or just plain old poor content? Then you’ve not got a website worth visiting.

Without good copy, your business doesn’t stand a chance of converting new visitors into customers. That’s why Google suggests that the most important thing your site needs is high-quality content.

Information should be tailored to your audience and your niche. Good content that offers something useful won’t just sell well. It’ll help your site rank well on Google, offering an organic way to bring in new customers.

Your content should be detailed, unique, and well-written. Don’t forget to include useful videos and images to support your written text, too.

Make It Easy to Navigate

If your users can’t navigate your site easily, they won’t stick around. One of the most important web design best practices to consider is simple, easy navigation.

Have a navigation bar at the header of your site page, but don’t go overboard with options. Categorize your site into areas.

If you’ve got a lot of content then include a search bar for users. A quick “back-to-the-top” button should be displayed in the bottom corner of your site to allow users to return to the top of a page.

Use a Responsive Design for All Devices

The best web designers know that they can’t build websites that are only built for desktop PCs. That’s why you need to design your site using responsive web design.

With a responsive design, you’ve got one website that loads on any type of device or screen size. Smaller screens like a smartphone will show a smaller layout, while bigger devices like laptops will be bigger.

You’re offering the same content on one website, while providing a streamlined experience for everyone, no matter what device they use.

Build an Email Marketing List

New businesses need new customers, but what if you could convert past customers? Start an email marketing list and include signups across your website.

This can help you promote offers and deals to tempt previous customers back to your business. It can also help you build your site profile. If you’ve got new content you want to share, you can share it with your email list first.

Here are 6 simple tips to help you boost your email marketing efforts this year.

Adopt These Website Best Practices

It doesn’t matter whether you’ve got the most incredible product or service in the world. If you don’t include some of these website best practices, you’re probably losing money.

Keep your design simple, quick, and responsive. Don’t forget good content, and use a marketing list to turn one-shot visitors into repeat customers.

Still unsure whether you’re getting the best conversions out of your website? Get in touch and we’ll discuss what we can do to improve your business marketing strategy.

Categories
Marketing Strategy Website Development

5 Super Effective Lead Magnet Ideas for 2019

Every business wants tons of free leads.

What is a lead? In the simplest terms, it’s an individual or organization that has an interest in what you’re selling.

But selling is becoming harder according to 35% of salespeople. It now takes an average of 8 calls to get in touch with a prospect after they make initial contact.

For this reason alone, more and more companies are focusing on converting more quality leads instead of more leads overall.

To convert a lead, you need to obtain their contact information. To get their contact information, you need to offer them something valuable in return for their filling out a contact form. The best way to do that is through lead magnets.

Lead magnets represent your best giveaway ideas. They offer more value than other CTAs.

For example, not every visitor on your website will want to sign up for your email newsletter. Others may prefer long-form materials that can help them answer a question or solve a problem.

Here are five lead magnet ideas you can try in 2019.

1. Reports and White Papers

According to one poll, 79% of B2B buyers said white papers are the materials they are most likely to share with colleagues.

Creating a white paper is often an investment. The best white papers include original, proprietary research. But white papers are perhaps the most high-value form of content you can offer for free.

If you’re a B2B business, white papers may be the most effective form of content in your arsenal.

2. Checklists

Checklists are simple but beautifully designed documents that help your leads keep track of tasks. Be sure to create checklists for tasks that your target audience might perform.

For example, if you sell project management software to small businesses, you could offer a checklist for starting new projects.

3. Webinars

Webinars may take some production time to create, but they’re almost as valuable as white papers. You can run a webinar with your own team, or you can bring in experts from outside your company.

Some influencers may be willing to do a webinar with you for a fee. But the ROI of that investment could be astronomical in terms of leads. Once your webinar is done, create post-webinar reports, blog posts, and other materials to obtain even more leads.

4. Free Online Tools

Like checklists, free online tools are designed to be helpful to your target audience. You may need a programmer on hand to design the tool, but once it’s up and running, it will be easy to gate it behind a form.

Consider what your customers need. Then, provide them with a tool that makes their lives easier. If you’re a software vendor, you can even provide them with a limited free version of your product.

5. Free Consultations

Not everyone will be interested in a consultation. But your most qualified leads may be interested in free services like business coaching or niche advice.

Naturally, this type of lead magnet depends on your business. But even if you sell a product, you can offer free consultations on how to use it.

Get More Lead Magnet Ideas

If you’re still struggling to figure out how to make a lead, don’t worry. There are plenty more lead magnet ideas that can help you accomplish the task.

To learn more, contact our business growth consultancy today.

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Email Marketing

6 Simple Email Marketing Tips to Boost Business In the Year Ahead

Are you an entrepreneur looking for ways to improve your business marketing strategy? Well, the key to smart marketing is expanding your client base.

One of the most effective ways to build a strong client list is by using a simple email marketing strategy.

Email advertising involves sending an electronic, commercial message to current and potential customers. The goal is to promote a product or service that entices them to buy.

If you’re looking to boost your business in the coming year, read on. Here are six email marketing tips to ensure a productive year ahead.

1. Building a Subscriber List Is a Key Factor in Email Marketing Tips

Your subscriber list is an inventory of emails provided by clients and prospects. Most businesses provide a spot for it on their websites as an incentive for clients to stay informed. They also collect them in-office via sign-in sheets or kiosk.

If you have a blog page, add one there as well. The longer the list, the most effective your marketing strategy will turn out. Try upgrading the collection process. Use online tools like MailMunch, Constant Contact, and LeadPages.

These applications help you turn online visitors into subscribers by using alluring opt-in forms. They’re also optimized for mobile use on devices like cell phones and tablets.

2. Don’t Get Spammed

People get all kinds of spam and junk mail every day. So, it’s a great possibility your first business email might end up in the spam folder.

A good way to avoid “getting spammed” is to start communicating with clients via email before sending your first marketing email. Doing business with clients via email helps get your email address to the safe list. You go straight to the inbox rather than the junk mail.

When clients expect to receive mail from you, they inspect their spam boxes to shift mail to the right box. Or, they add you to their address book so your business mail goes directly to their inboxes.

Securing early email access helps you tease market. Meaning, you can add marketing teasers at the bottom of your business emails. Doing so primes the client relationship, opening the door to future marketing emails.

3. Be Consistent

Don’t be one and done with your marketing strategies. Be consistent. Send out regular emails to your subscriber list.

People look at their cell phones 150 times or more a day. 34% of them check their emails. By sending out regular emails, you increase your business’ opportunity to make more sales.

Get ahead of the competition by showing up for consumers every day in their inboxes.

4. Headlines Matter

Your opening headline determines if your email gets opened or not. Don’t make it sound like just another sales pitch. Use this line to build a relationship with your customer.

In other words, connect upfront with the subscriber. Use words that draw on the customer’s curiosity and emotions. Ask short questions or use mini listicles. People like lists and numbers.

Keeping your headline brief and direct improves the rate at which your emails get opened.

5. Get Personal

Consumers don’t like getting emails addressed to “Hey You” or “To Whom it May Concern”. You shouldn’t do it either, especially since you asked them for their email.

Let your subscribers know you care about them individually and their individual needs. Personalize each email. Address every consumer and potential customer by name. It denotes respect and builds a client-business relationship.

6. K.I.S.S.

No, this doesn’t mean what it says. It means to keep it short and simple. Nobody has time to waste on a long, drawn-out, complicated email.

So keep yours short and to the strategic point. Don’t try to sell everything to everybody in one email. The point is to get the reader’s attention and keep it long enough to get the sale.

You’ll get a better response if you keep the email message clear and succinct. Don’t use long paragraphs. They turn readers away and your email might get deleted. Keep your sentences short and the marketing message brief and understandable.

Send Emails

Digital marketing increases your client base. It also leads to more sales for your business.

These email marketing tips are not all-inclusive. But they’re a starting point for your next digital campaign.

Look into our marketing services for help meeting your marketing and business goals.

Categories
Marketing Strategy Text (SMS) Marketing

Top 5 Text Marketing Tips

Reaching the right audience can be difficult. Without realizing it, it’s quite possible to pour thousands of dollars into a marketing campaign that, frankly, may not deliver results.

But businesses would do well to stop waiting for their audiences to come to them.

What’s the solution? SMS marketing.

An estimated 95% of all Americans own a cell phone, meaning it’s easier than ever to reach customers wherever they are.

Here are five tips to make your SMS marketing campaign a smashing success.

1. Always Get Permission

This is by far the most important tip on this list, as it can land you in the most trouble.

Customers must always opt-in to a company’s marketing. Otherwise, the business in question is guilty of what the FCC refers to as an “unsolicited advertisement,” and can face major financial and legal hurdles.

Play it safe — always get consumers’ permission before enrolling them in a text marketing campaign. Customers value transparency. Make sure to use the words “opt-in” in the messaging and be as clear as possible about what they’re signing up for.

2. Personalize Each Text

People love individualized messages. In fact, 80% of consumers said that they’re more willing to buy from a brand who offers them a personalized, custom experience.

Something as simple as using the customer’s name in the introduction of the text can go a long way. It builds a customer-managed relationship (CMR) and is a wonderful means of generating leads.

And for those feeling nervous: No, it isn’t necessarily to go in and individually address each message. There are tons of great SMS marketing services that will do that for you.

3. Schedule Messages Appropriately

Imagine receiving a text message at 3 AM. Many would hear the ring or buzz of their phone and wake up thinking it’s an emergency.

Now imagine how frustrated they’d feel when they see it’s an advertisement. Not the smartest move.

When a business sends a text can be every bit as important as what they text.

Be thoughtful about scheduling text messages. Aim to utilize SMS marketing during the business day and early evening only.

4. Avoid Spamming Customers

Finding the right balance in an SMS marketing campaign can be a challenge. In fact, it’s a similar challenge to those faced in social media and email campaigns.

Too few messages and the customer is likely to forget about the business. Too many messages and they’ll become frustrated and are likelier to opt out of the campaign.

When it comes down to it, less is often more. One or two messages per week are more than sufficient.

5. Only Text When There’s Good Reason

Last but not least, only text a customer when they stand to benefit from something. Otherwise, the customer will see no value in participating in the campaign and may be likelier to leave altogether.

When you do text, make sure it’s in the consumer’s best interest. Here are a few ways to add value:

  • Update a customer on their order
  • Inform them about upcoming special events
  • Give them a discount code
  • Send them a reminder about a payment or appointment

Above all else, SMS marketing should benefit both the business and the consumer. Make sure your customers are getting value out of their texts.

SMS Marketing Is The Future

As society continues to rely more and more on mobile devices, the power of SMS marketing will only increase. The sooner business harness this awesome power, the sooner they’ll benefit.

Are you interested in boosting your brand? To learn more about market coaching, SMS marketing, and more get in touch and let’s talk.

Categories
Marketing Strategy

5 Signs You Need a Digital Marketing Coach

digital marketing coachAccording to a recent study, global online ad revenue is over $10 billion a year.

There is no denying just how effective online marketing and advertising. If you are like most business owners, you have a limited range of knowledge when it comes to digital marketing.

Rather than letting this lack of knowledge and experience cost you customers, hiring a digital marketing coach is a great idea. These marketing professionals can both develop and alter advertising campaigns to ensure their success.

The following are some of the signs you may notice when it is time to hire a digital marketing coach.

1. Your Business Isn’t Growing

Has your business growth stalled or stopped completely?

One of the most common reasons for this problem is a less than stellar marketing strategy. While having a handful of loyal customers can get you through the hard times, you have to grow your client base to achieve real success.

The only way to reach a wider audience is by executing well thought out marketing campaigns. A digital marketing coach can help you develop a winning strategy with ease.

2. An Outdated Website Can Be Problematic

Having a website with outdated content and imagery can give prospective customers the wrong idea about your business.

Keeping your website appealing and informative should be one of your main concerns. If you simply don’t have the time or skill to perform these updates, hiring professionals to assist you is a great idea.

3. Marketing Campaigns Aren’t Being Monitored

The only way to know if a marketing campaign is working is by monitoring the results it garners.

If you have multiple marketing ventures that aren’t being monitored, now is the time to hire a professional to help them out. With their assistance, you can get real data that tells you what tactics are working and which ones need to be culled.

4. You Don’t Know Who Your Target Audience Is

Many business owners use the “spray and pray” approach when it comes to marketing.

Failing to have an idea of who your company’s target audience is can cause lots of problems. If you don’t know who you are marketing to, you will have a hard time having the success you are after.

A marketing professional will perform extensive research to find out who your customers are. Once they have this information, they will start to target your marketing campaigns to meet the needs of your audience.

5. No Social Media Presence

One of the best ways to interact with customers on a constant basis is by communicating on social media.

If your business has no presence on social networks like Facebook or Twitter, hiring a digital marketing coach is wise. These marketing gurus will have no problem finding the ideal voice for your business.

Once this voice is established, using it to push your message on social media will be easy.

Do You Need a Digital Marketing Coach?

Rather than losing your competitive edge due to a lack of marketing knowledge, you need to hire a marketing professional to assist you.

Are you in need of marketing help? If so, contact Aptus Marketing & Development today to find out about the marketing services we offer.

Categories
Marketing Strategy Website Development

How to Move from DIY to Pro Website Development

website development

Upgrading your existing website may seem like an impossible and daunting task. However, with the help of a professional, it doesn’t have to be.

Having a basic website is only going to get you so far. Customers may make negative judgments about a company if the website is too basic.

The benefits of switching to a professional website developer will help ensure a positive impression for any website visitor. This way, your site will be looking and functioning better than it ever has.

The following information will help you make this switch:

Why Switch Your Website’s Host?

Sometimes, a certain web location has slow load times and high costs. Perhaps your website is lagging and not accommodating your audience. These are all valid reasons to switch web hosts.

Moving a website to a new web host is similar to moving into a new home in real life. You search for a new location, sign the necessary paperwork to rent hosting space, and then transfer your “belongings” over to the new server.

Then there’s directing the domain to the new host by changing the DNS record. It’s kind of like hanging up a sign for a new business.

Next, to opting for professional help, switching site servers might be the best decision you ever make.

Why Professional Website Development is Better

While transferring the data over to the new site, some of it might get lost or corrupted. Links might come up as broken and graphics might not appear.

Professionals know the nuances of website development. They understand how to tweak the website and make sure everything runs smoothly.

After switching a site over to a new web host, professionals can build this website into something better than its original form.

Unfortunately, professionals can’t work on the website until the owner switches over to a new web host. This leads me to my next point:

Making the Big Switch

After purchasing a new web host, it’s time to migrate the website over to the new host.

Static files are any type of file that does not frequently change either automatically or through a content editor. In order to back up a static website, copy the old file structures over to the new web host.

An easy way to move files into a CMS site (like WordPress) is to put them in a zip folder and transfer it all to the “public_html” or “www” folder.

Make sure to double check that everything works well on the website once the files have been loaded onto the new hosting configuration.

After all this, it’s important to change the website’s DNS records. A DNS record is like a set of instructions that specify where to send the user.

Switching the DNS record to the new server guarantees visitors will find the site they’re looking for.

The migration can take as little as one hour or up to two days. It depends on a site’s size and the amount of data it contains.

Don’t run the import process more than once. Doing so can cause duplicated or missing data and errors in the new database.

What Are You Waiting For?

Don’t settle for basic website development when a professional can help. Switching site builders can be the most rewarding internet experience anyone could ask for.

Contact an expert to learn more about how you can get professional help for your site. You won’t be sorry.

Categories
Email Marketing

5 Reasons to Take Advantage of Newsletter Marketing

Digital marketing is becoming an increasingly complex field for businesses to navigate. With new social channels and algorithm changes popping up every day, it can seem like online marketing is a lost cause.

And while little can be done about technological advances and social media innovations, businesses looking to perfect their marketing technique still have a great option: newsletter marketing.

newsletter marketingNewsletters are a great way to market a business, and it seems as though email marketing is here to stay.

Here are five great reasons to take advantage of newsletter marketing.

Newsletter Marketing Works Anywhere, Anytime

It isn’t uncommon for many consumers to spend more time on their phones than on their desktop.

That’s why newsletters are a great solution for today’s mobile-focused world.

Most consumers have their email account linked to their phone. Now, they can receive that hand-crafted newsletter anywhere, at any time.

It Isn’t Intrusive

The average consumer is tired of advertisements. On a daily basis, they’re exposed to roughly 5,000 advertisements.

Give them a break by marketing in an unobtrusive fashion like email marketing.

Should a customer not wish to see a newsletter or receive an offer, they’re free to ignore it and move on with their day.

Best of all, most newsletters don’t qualify as spam. So even if a customer has a great spam filter or even AdBlock, they’ll likely still see a newsletter.

Email Marketing is Great For Customer Retention

Businesses of all sizes appreciate loyalty. And it’s far easier to keep an existing customer than find a new one.

Fortunately, email marketing makes customer retention much easier.

Businesses can stay in touch with their favorite customers while offering something in return, like a coupon or discount.

Increase Web Conversions

Many businesses simply don’t seem to get the numbers they’re after.

And who can blame them? Discoverability is tough, especially if a business doesn’t have a lot of money to spend.

But brands have the ability to increase web traffic via newsletters. Including hyperlinks and boasting the latest and greatest features of a website is a surefire way to get a customer to visit one’s site.

It’s Measurable

Newsletter metrics are simple to follow and can show a business what’s working — and what still needs improvement. Most metrics can even tell a business where recipients stopped reading!

If a brand is looking to learn more about its audience, newsletters are a fantastic and affordable way to get some quick, accurate metrics.

Get Stronger Results

Every business deserves to find its audience. With newsletter marketing, it’s more affordable and user-friendly than ever.

If you’re interested in strengthening your business or just want to learn a bit about digital marketing, contact Aptus Marketing and Development today.

We’ll help you learn the tools you need to survive in today’s competitive world. So don’t hesitate, get in touch today!

Categories
Email Marketing Newsletter Marketing

3 Benefits Of Using A Company Newsletter Template For Marketing

company newsletter templateAre you looking for a unique way to market your business?

A company newsletter can help you stay in contact with your client base. It allows you to share helpful information with other people. Your business will also be able to showcase products and services to prospects.

According to a study, 90 percent of respondents said they preferred to receive updates about a company by a newsletter.

How can you receive the value of having a newsletter while helping to make the process easier for you and your employees?

Read on to learn 3 benefits of using a company newsletter template for marketing.

1. Streamline the Process

Using a template for your company newsletter can help you save time when you are preparing new issues.

Imagine not having a template and starting from scratch each time you release a newsletter. Beginning from a blank page will create the need for you to design a stylish layout. You will also have to decide on other aspects like article word count and the amount of space you can devote to a topic.

By using a newsletter template, you will streamline the process and make it faster for you to develop a newsletter.

2. More Time to Focus on Content

A company newsletter template also frees up time for you to develop new content for each issue.

That’s because you will not have to spend hours trying to determine the style and aesthetic appearance of your newsletters. You will be able to focus on including one-of-a-kind stories and information that make your company stand out.

What should you include in your newsletter?

The answer depends on your industry and the target market for your business. When you identify who your readership is made up of, this can help you narrow down the sort of content you want in your newsletter.

This way you are offering readers something they want to read and they will find value in it.

3. Make a Positive Impression on Readers

It’s important that your business makes a positive impression on those people that read your newsletter.

That’s because this may be the first (and only) opportunity your company will have to earn someone’s business. For example, consider how quickly a consumer forms an opinion about your brand.

According to the Missouri University of Science and Technology, it takes only two-tenths of a second for a visitor on your website to form an opinion about your brand. This can result in a visitor deciding to hire your company or looking at your competition.

Whether you are posting a newsletter to your website, emailing or sending out physical copies, it’s crucial for you promote your brand in a positive way.

Wrapping Up: Using a Company Newsletter Template

Your company’s newsletter can be a great way for you to market your company and differentiate yourself from the competition.

But to do that, you need to take the time to include meaningful content and present it in a clear way. By using a newsletter template, you will be able to devote more time towards developing stories and polishing the final product you deliver to readers.

At Aptus Marketing & Development, we are a group of professionals that can help your business with direct mail and email marketing services.

Contact us today to learn more about how we can help your company market your products and services.