Marketing is on the move – and in more ways than one. Not only is the online world of marketing constantly changing, it’s becoming increasingly prevalent on mobile devices all over the world. While more and more people are using their smart devices to get online, marketing strategies have to adapt to compete for their […]
What is text marketing? Well, it’s a touchy subject. It’s the message marketing channel that gets a 98% open rate. But it’s a tight rope to walk. Before you get excited and launch a text marketing campaign, you must learn the do’s and don’ts of this effective yet somewhat perilous marketing channel. What is Text Marketing? Mobile phone […]
In 2017, 37 million people opted into receiving SMS messages from brands, with that number estimated to grow to 49 million in 2020. With the rise of text message marketing, it’s important that as a company you utilize this channel to the best of your abilities. Text Message Marketing Mistakes Below we’ll go over five of the worst […]
In the digital age, it’s nearly impossible to find someone without a phone. In fact, 95% of Americans own a cellphone. That said, have you ever thought about texting customers? The latest marketing involves communicating with customers—both potential and existing—through SMS messages. Since inboxes are often flooded with ignored newsletters, a person’s message inbox is […]
Reaching the right audience can be difficult. Without realizing it, it’s quite possible to pour thousands of dollars into a marketing campaign that, frankly, may not deliver results. But businesses would do well to stop waiting for their audiences to come to them. What’s the solution? SMS marketing. An estimated 95% of all Americans own […]