In the digital age, it’s nearly impossible to find someone without a phone. In fact, 95% of Americans own a cellphone.
That said, have you ever thought about texting customers?
The latest marketing involves communicating with customers—both potential and existing—through SMS messages. Since inboxes are often flooded with ignored newsletters, a person’s message inbox is more personal. A text message is instant, whereas emails are received and then often forgotten about.
Ready to utilize text message marketing for small business? Take a look at the strategies you need to know about below!
1. Allow Customers to Opt-in
Blatantly texting customers without their permission is a major no-no. That’s the quickest way to lose business as it seems like an invasion of privacy.
So customer don’t think you’re trying to scam them, allow them to opt-in to your text messages. This can be done in one or two ways.
First, text an opt-in with a keyword. It’ll say something like, “Text AWESOME to 12345 to receive our latest discount.”
Or, you can have an opt-in box located on your website. It’s similar to a newsletter sign-up where they submit their information at their own discretion.
2. Be Brief
No one wants to read a text message that’s the length of a novella. Keep messages brief, concise, and engaging.
Customers will be more likely to interact back when messages are well thought-out. This will also reduce the risk of opt-outs.
3. Respond Back
If you notice customers are texting back, it’s best to respond back. Leaving them hanging will only frustrate them to the point of no return.
While you can’t respond to everyone, that’s when you want to use an auto-responder. This type of software allows you to reply back using personalized messages. Customers will be able to get their questions answered or keep the conversation going this way.
4. Mention Offers First
To grab the attention of customers, list your offer first. Nothing makes someone open a text message faster than seeing how they’ll save money.
In fact, response to SMS marketing is 7.5 times higher than email. That means your chances of them making a purchase is also increased.
5. Create Urgency
To ramp up sales, you’ll want to create urgency with your messaging. Using different phrases will motivate customers to buy more or buy quickly.
Some phrases you can utilize to create urgency:
- Today only
- For a limit time
- One-time only
- While supplies last
- Offer ends today
When they see messages like this, they can’t help but click.
Wrapping Up on Text Message Marketing for Small Business
If you really want to be at the forefront of your customers’ busy lives, text message marketing for small business is the way to go. It’s better than sending an email to a crowded inbox and you’ll be able to increase conversions easier.
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